What is the impact of a good presentation? Before exploring the how of making effective presentations, consider the why.
Why do people give presentations?
A good presentation can impact you (as the presenter), and your audience. A well-developed presentation, delivered effectively, can be a powerful form of communication. It enables you to share information and influence others.
Think about these two types of impacts of a good presentation:
Personal impact
- A good presentation can increase your eminence.
- It can enable you to become a thought leader.
Have you ever heard someone say digital eminence or social eminence in a professional or workplace context before? Eminence is a term used to describe a person's contribution that provides value to others.
Organizational or business impact
- A good presentation can help people in your organization grasp complex issues or innovative ideas.
- It can help people in your organization make better decisions.
What, then, are the factors that make a presentation effective?
A successful presentation depends on two factors
Preparation and delivery are important to a presentation's success.
Preparation You can prepare an effective presentation by focusing on its objective, the audience, its structure, and even its deck of presentation slides.
Delivery You can deliver an effective presentation by speaking well, handling questions and answers (Q&A), managing your nerves, and dealing with unexpected problems.
This series focuses on these two aspects of presentation skills: preparation and delivery.
Continue to the next topic in the series to discover the importance of focusing on your presentation's objectives.